TOMAX is a small Norwegian company that is privately owned and operating since 2006. We are a world leader in downhole automation regulator drilling. Our tool is manufactured in Norway where the main office is and there is also large operation in North America, but we are here representing the UK and the Middle East branches of the company. We have around 2000 runs per year, a “run” implying one tool per well section per well. In the Middle East, we have about 200 runs per year and we are here in the Caspian region to see if there is market for our world leading technology. That’s why we are here at this exhibition today.
Our tool is fully autonomous, fully mechanical, self-adjusting and easy to operate, so, we don’t send an engineer to the rig site. We just send one tool and no back-up tool because it is very reliable and very very seldom breaks. We haven’t had a tool broken in the Middle East for 5 years.
It is our first time at the Caspian Oil & Gas exhibition. The idea to participate in this event came from me as a regional manager to up the company profile in UK, in Europe, in the Middle East, and now in the Caspian region. I used to work here for 4 years between 2003 and 2007. We are a small company and we cannot be everywhere all the time, so, this exhibition that assembles dozens of companies at one venue is a good opportunity to explore the market. It’s not just about people visiting our booth to talk about our product, it is about myself and my colleague Carl visiting operators, directional companies, potential local partners, i.e. agents. Our general model is that we would partner with an agent who would then help import our tools and run them for operators. Such exhibitions help develop business: every year we go to ADIPEC, we do the big shows in US, we do IPTC in Saudi Arabia, we just did one in Turkey this year that was very successful, and we are here now. So, exhibitions are 100% important to us and we are making the most of our presence at this event to reach our objectives: to show our product of which there is no better on the market and to establish new contacts and connections. It is just the first day of the event, but we have already had several leads that will lead to presentations of our products via Microsoft Teams after we have done our homework based on customer’s data prior to making our recommendation.
Anson Bartlett, Regional Manager
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